Hospitality-facing supply
Designed for short-stay, hotel, motel and serviced-apartment operators.
A hospitality supply company for managed accommodation.
AUSTOM ELEMENTS supports Australian accommodation operators with premium guest amenities under the Velora brand: care, fragrance and replenishment products designed for consistent presentation across rooms, homes and guest spaces.
Corporate brand
A parent brand for hospitality product lines.
AUSTOM ELEMENTS is the company platform behind Velora. The identity is designed to feel quieter and more corporate than the product brand, so future guest-care, fragrance, paper, private-label and custom amenity solutions can sit underneath one clear business name.
Wholesale
Private label
Custom amenity solutions
Business focus
Built around the way accommodation supply actually works.
Operators need products that feel premium to guests, but remain simple to repeat, replenish and present across multiple properties or rooms. Velora gives teams a calmer, more unified amenity system without relying on fragmented retail sourcing.
The goal is not to look like a supermarket shelf. It is to help each bathroom, arrival area and housekeeping shelf feel intentionally managed.
Portfolio consistency
A single amenity language for houses, villas and apartment portfolios.
Wholesale conversation
Range planning can be shaped around property count, room count and turnover.
A corporate platform for premium guest touchpoints.
Customer types
Airbnb hosts, short-stay operators, property management companies, hotels, motels, serviced apartments and boutique hospitality businesses.
Supply categories
Washroom care, hand wash, flameless fragrance, facial tissue, toilet tissue and future private-label amenity solutions.
Commercial focus
Wholesale supply, range planning, replenishment conversations and brand systems that can extend beyond one product line.